Hi, I’m Toni Dorta.
I’m an IT Executive with over 20 years of experience helping teams and organizations get from point A to point B.
Point A is almost always the same: low performance, illogical processes, demotivated teams, and a lack of vision. In a word: chaos.
Point B is also the same: an organization with clear and useful processes, engaged people, reliable metrics, and a defined direction. That’s what many CEOs and executives strive for but don’t always achieve on their own.
My job is to take companies from one extreme to the other, using three key levers:
- Technology (as a tool, never an end in itself).
- Business strategy (focused on measurable results).
- Leadership (taking the lead in teams to ensure everything is truly executed).
Throughout my career, I’ve been a “parachute” consultant on dozens of projects, landing to structure, execute, and then stepping back. I have also served as CEO and COO at firms like ValoraData and Secuora, scaling teams of up to 50 people. In addition, I have trained hundreds of professionals at universities such as the University of La Laguna and chambers of commerce, combining theory with real-world practice.
In all these roles, my goal has been the same: to make teams work better, to help companies grow, and to ensure that technology generates competitive advantages rather than expenses.
In recent years, I have led critical projects where strategic and technological management has made the difference between moving forward or falling behind.
My contribution is based on proven experience, execution skills, and a clear vision of where a company needs to evolve today.
I am called upon for complex, urgent, and important projects. I handle difficult transformations, strategies that need to be implemented, and training that truly improves performance. My specialty is transforming stagnant organizations into more dynamic systems. Because it’s not just about digitization, but about transforming organizations to be more agile, competitive, and to achieve lasting change.